PROBLEM
MISSION
Many women struggle to find stylish and well-designed motorcycle gear that also prioritizes safety. Most gear available in the market tends to focus more on functionality than fashion, leaving a gap for more options that cater to both. Additionally, finding the right size has been a challenge for women as gear manufacturers have primarily focused on male sizes. This has created a perception that women's motorcycle gear is a niche market, impacting the availability of options and innovation directed toward it.
Problem Keyword
Style options
Sizing and fit
Visibility in the market / less innovations & care
We strive to transform the street motorcycle gear experience for women. Our aim is to merge fashion and function in a way that empowers women who embrace life on and off the road. It offers a unique blend of feminine allure coupled with uncompromising safety. Every rider should be able to effortlessly express themselves with their gear, no matter their unique style or setting. Our gear changes the limitations of traditional riding attire, allowing for an easy transition from the thrill of the open road to the demands of everyday life. We want you to ride confidently, embodying style and protection, as our gear becomes an integral part of your journey.
To allow for style and protection our gear has an underlayer and an outer layer.
The underlayer allows for IMPACT RESISTANCE it has 3D-printed TPU armour moulded to the body for ease of movement and flexibility. The armour is stitched onto the Lycra underlayer.
The overlayer is for ABRASION RESISTANCE this is to protect our skin from road rash. Our gear is made out of Kevlar Denim (in this collection we used 14oz Denim)
Separating the armour and the outer layer allows us to pack up our gear easily and store it in a more compact way compared to traditional riding gear.
Key Points:
Breaking Traditional Limitations
Merge Fashion and Function/Safety
Expressive Gear
UNDERLAYER CONCEPT
As mentioned up top The underlayer allows for IMPACT RESISTANCE it has 3D-printed TPU armour moulded to the body for ease of movement and flexibility. The armour is stitched onto the Lycra underlayer.
Outer Layer CONCEPT
As mentioned up top The underlayer allows for IMPACT RESISTANCE it has 3D-printed TPU armour moulded to the body for ease of movement and flexibility. The armour is stitched onto the Lycra underlayer.
SPORT BIKE VS CRUISER
These photos show what the gear looks like on different types of bikes
